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Gemstone Beanie — commercial model photography from the project product page supplied by the agency.
← COMMERCIAL EXPERIENCE

PRODUCTBOOST / CASE STUDY

Solmate SocksLifestyle Product Photography

We didn’t just create content. We helped drive growth.

EXPLORE THE IMPACT ↓
Opulence Images, now DN CreativeOPULENCE IMAGES IS NOW DN CREATIVEAtlanta, GeorgiaDuring the COVID-19 pandemic

01 / THE COMMERCIAL BRIEF

A product launch.A human connection.

Solmate Socks partnered with Atlanta-based Opulence Images, now DN Creative, for a product release campaign introducing a new line of performance socks. The brief was to grow awareness and sales through lifestyle photography, authentic talent and strategic marketing.

Solmate Socks sought to connect with new consumer demographics, expand its appeal among younger, style-conscious shoppers, and strengthen its digital presence. Opulence Images, now DN Creative, and the legacy talent business provided professional modeling and commercial photography to support that work.

THE OPPORTUNITY

Reach beyond the existing customer: create imagery that reflected minority women and connected with younger, style-conscious consumers interested in individuality, lifestyle and self-expression.

Relaxing with a tablet beside a bridge railing, wearing colorful patterned socks.TALENT + PRODUCT / IN CONTEXT

02 / THE HUMAN STORY

Real life.Real relevance.

RachelAtlanta-based teacher · essential worker

Rachel, a teacher based in Atlanta, became the face of the campaign. Her genuine enthusiasm for the product and her role as an essential worker brought a relatable human story to the launch. The creative also highlighted the importance of supporting small businesses during the COVID-19 pandemic.

During the COVID-19 pandemic

STRATEGY → TALENT → CREATIVE

Built around the audience.Made for the everyday.

Opulence Images, now DN Creative, worked with Solmate Socks to identify the target audience and develop the creative strategy. A lifestyle photoshoot with Rachel translated that strategy into product-focused imagery and marketing materials for social media, email and website banners.

Professional models, lifestyle-oriented composition and commercial photography connected the products with a broader audience. The resulting imagery was used across hundreds of online product listings.

  1. 01

    Audience identification & creative strategy

  2. 02

    Campaign casting & lifestyle photoshoot

  3. 03

    Commercial product photography

  4. 04

    Social media campaign materials

  5. 05

    Email marketing creative

  6. 06

    Website banners & product imagery

03 / THE BROADER RELATIONSHIP

Creative witha commercial purpose.

Client-reported results across the wider Solmate Socks relationship.

Rachel’s ProductBoost campaign shows the human story and production work. The figures below reflect the broader Solmate Socks relationship and its marketing efforts; they are not presented as results of her campaign alone.

+45%SALES GROWTH
+1,400%SOCIAL AUDIENCE GROWTH
+700%ENGAGEMENT GROWTH

PERFORMANCE / SALES

More than visibility.

+45%

Sales growth

GROWTH / RELATIVE INDEXBEFORE → AFTER

Relative index: baseline = 100. This shows reported percentage growth, not absolute revenue or interaction totals.

Hundreds of product listingsCommercial product coverage

Rachel’s ProductBoost campaign brought the product into a relatable everyday setting and supported the launch with tangible commercial photography and marketing materials. The growth figures presented separately describe the broader Solmate Socks relationship, rather than this individual campaign alone.

Performance results reported by Solmate Socks across the broader client relationship and its marketing efforts. These figures are not attributed to Rachel’s ProductBoost campaign or to photography alone.

04 / THE COMMERCIAL WORK

Color. Character.Everyday connection.

31 CAMPAIGN FRAMES
SELECT A FRAME TO VIEW FULL SIZE ↗

Gemstone Beanie — commercial model photography from the project product page supplied by the agency.
01 / Gemstone Beanie — commercial model photography from the project product page supplied by the agency.
Porch-side styling — commercial model and product photography.
02 / Porch-side styling — commercial model and product photography.
Patterned socks paired with ankle boots — lifestyle product detail.
03 / Patterned socks paired with ankle boots — lifestyle product detail.
Solmate Socks styled with denim and leather boots.
04 / Solmate Socks styled with denim and leather boots.
Everyday comfort — Solmate Socks in a relaxed indoor setting.
05 / Everyday comfort — Solmate Socks in a relaxed indoor setting.
Colorful socks styled with leggings and boots.
06 / Colorful socks styled with leggings and boots.
SCROLL THROUGH THE WORK06 SELECTED FRAMES

THE CAMPAIGN ARCHIVE / 25 MORE FRAMES

Outdoor product detail — patterned socks and black footwear.
Outdoor product detail — patterned socks and black footwear.
Fingerless gloves — lifestyle portrait by a window.
Fingerless gloves — lifestyle portrait by a window.
Fingerless gloves for everyday work — writing detail.
Fingerless gloves for everyday work — writing detail.
Fingerless gloves in use with a tablet.
Fingerless gloves in use with a tablet.
Lifestyle product photography — fingerless gloves at a laptop.
Lifestyle product photography — fingerless gloves at a laptop.
Fingerless gloves at a laptop — monochrome campaign photograph.
Fingerless gloves at a laptop — monochrome campaign photograph.
A closer look at the color and knit texture of the fingerless gloves.
A closer look at the color and knit texture of the fingerless gloves.
Color and knit texture — fingerless gloves framed by greenery.
Color and knit texture — fingerless gloves framed by greenery.
Fingerless gloves styled for a creative workday.
Fingerless gloves styled for a creative workday.
Fingerless glove detail at the keyboard.
Fingerless glove detail at the keyboard.
Working in color — lifestyle product detail.
Working in color — lifestyle product detail.
Solmate Socks styled with gray sneakers during a jump on stone steps.
Solmate Socks styled with gray sneakers during a jump on stone steps.
Patterned socks and sneakers in a playful pose on sunlit steps.
Patterned socks and sneakers in a playful pose on sunlit steps.
Colorful socks styled with sneakers, shorts, and a jacket on stone steps.
Colorful socks styled with sneakers, shorts, and a jacket on stone steps.
Seated campaign portrait highlighting patterned socks and gray sneakers.
Seated campaign portrait highlighting patterned socks and gray sneakers.
Solmate Socks styled with shorts and sneakers beside garden greenery.
Solmate Socks styled with shorts and sneakers beside garden greenery.
Relaxed styling on stone steps with colorful socks and gray sneakers.
Relaxed styling on stone steps with colorful socks and gray sneakers.
Bright patterned socks take center stage in a seated outdoor portrait.
Bright patterned socks take center stage in a seated outdoor portrait.
A seated styling detail pairs patterned socks with gray sneakers on stone steps.
A seated styling detail pairs patterned socks with gray sneakers on stone steps.
Playful seated pose on stone steps, pairing colorful socks with sneakers.
Playful seated pose on stone steps, pairing colorful socks with sneakers.
Solmate Socks styled in a sunlit portrait on stone steps.
Solmate Socks styled in a sunlit portrait on stone steps.
Patterned socks styled with cuffed jeans beside a pedestrian bridge railing.
Patterned socks styled with cuffed jeans beside a pedestrian bridge railing.
Relaxing with a tablet beside a bridge railing, wearing colorful patterned socks.
Relaxing with a tablet beside a bridge railing, wearing colorful patterned socks.
Colorful fingerless gloves in use while writing in a notebook outdoors.
Colorful fingerless gloves in use while writing in a notebook outdoors.
Close view of patterned fingerless gloves, a pen, and an open notebook.
Close view of patterned fingerless gloves, a pen, and an open notebook.

DNWIDE × DOC N.I.L. / YOUR NEXT PROJECT

The right talent.A bigger possibility.

Specialized professional talent through DNwide. Creative strategy and production through DN Creative, the DOC N.I.L. business unit formerly known as Opulence Images. Marketing through DOC N.I.L. Define the scope. Build the campaign.

HIRE COMMERCIAL TALENT ↗DISCUSS A COMMERCIAL PROJECT ↗
EXPLORE SOLMATE SOCKS ↗

Historical work by Opulence Images, now DN Creative, part of the collective commercial experience behind DOC N.I.L.