Translate the treatment
Choose the camera, lens, movement, and lighting approach that serves the idea.
COMMERCIAL SERVICES / CINEMATOGRAPHY + VIDEO
Translate the treatment into light, movement, and frame.
A commercial image needs a consistent visual logic across setups, departments, and a constrained production schedule.
FORCommercial Services
CAPABILITYCinematography + Video
ENGAGEMENTDay based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
The Commercial Cinematography Day
Lead the camera, composition and lighting approach on a defined production.
- 01
Visual treatment and technical image plan
- 02
Camera and lighting supervision
- 03
Director-of-photography service for the scoped day
- 04
Exposure, continuity, and finishing notes
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
The image plan connects reference frames to practical setups and finishing decisions before production time is committed.
Engineer the setups
Coordinate the planned images with locations, crew, and finishing requirements.
Lead the image
Supervise camera and lighting execution during the scoped production day.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One director-of-photography day for a focused commercial capture brief.
Expanded scope
One day with more camera setups, lighting transitions, or planned movement.
Complex scope
One complex cinematography day coordinating larger camera and lighting teams; extra days are separate quantities.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Assess image continuity, technical quality, and coverage against the approved commercial shot plan.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
ILLUSTRATIVE APPLICATION
A commercial can maintain a deliberate visual language between a controlled product setup, a talent scene, and an environmental sequence.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Camera packages, lighting, grip, and crew are separate unless included.
- Directing, editing, studio hire, and travel are separate.
- Additional hours, technical tests, and extra production days require approval.
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.
Before we begin.
How is this engagement scoped?
The rate is per day. One director-of-photography day for a focused commercial capture brief. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.
What is priced separately?
Camera packages, lighting, grip, and crew are separate unless included. Directing, editing, studio hire, and travel are separate. Additional hours, technical tests, and extra production days require approval. Any change outside the approved scope is priced before it proceeds.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.