Define the commercial idea
Connect the audience, offer, and required message to one film concept.
COMMERCIAL SERVICES / CINEMATOGRAPHY + VIDEO
Build the film around one persuasive idea.
An advertisement has little time to establish attention, communicate the offer, and leave a recognizable brand impression. Every scene needs a reason to be there.
FORCommercial Services
CAPABILITYCinematography + Video
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
The Advertising Film
Produce a commercial film for a defined advertising brief.
- 01
Commercial treatment and storyboard
- 02
Pre-production and directed filming
- 03
Edited advertising master
- 04
Agreed cutdowns, caption files, and release exports
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
A message-to-scene test checks that each shot supports attention, understanding, or brand recognition before it becomes production expense.
Produce for the placements
Plan performance, product, and camera work around the approved media versions.
Finish the release
Build the master, cutdowns, and scoped sound and picture finishing.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One commercial concept and a focused production with defined delivery versions.
Expanded scope
A broader advertising production with more setups and placement adaptations.
Complex scope
A complex commercial campaign with multiple locations, cast, technical demands, and market versions.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Check approved claims, concept clarity, placement conformance, and completeness of the release package.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
ILLUSTRATIVE APPLICATION
A product campaign can develop a principal commercial and intentional shorter versions that retain the same central idea.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Media buying, talent, locations, music, and suppliers are separate unless included.
- Usage rights, exclusivity, and market extensions are separately negotiated.
- Raw footage, extra shoot days, and new creative concepts are separate.
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.
Before we begin.
How is this engagement scoped?
The rate is per project. One commercial concept and a focused production with defined delivery versions. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.
What is priced separately?
Media buying, talent, locations, music, and suppliers are separate unless included. Usage rights, exclusivity, and market extensions are separately negotiated. Raw footage, extra shoot days, and new creative concepts are separate. Any change outside the approved scope is priced before it proceeds.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.