Find the specific story
Define the customer’s starting context, decision, experience, and relevant evidence.
COMMERCIAL SERVICES / CINEMATOGRAPHY + VIDEO
Let the customer explain what changed.
A testimonial is more useful when it describes a concrete situation and experience than when it strings together unqualified praise.
FORCommercial Services
CAPABILITYCinematography + Video
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
The Customer Evidence Film
Tell a customer or business story with a clear commercial purpose.
- 01
Case-story and interview plan
- 02
Scoped interview and contextual filming
- 03
Edited customer or case-study film
- 04
Agreed supporting clips and captions
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
A claim-and-context review distinguishes the customer’s experience from broader performance claims before the film is released.
Interview for detail
Use questions that invite concrete descriptions in the customer’s own words.
Build the case
Connect approved statements with contextual footage and clearly labeled evidence.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One focused customer or case-study film.
Expanded scope
A broader customer story with additional participants and contextual capture.
Complex scope
A complex case study spanning locations, stakeholders, and detailed claims review.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Confirm factual approval, meaningful context, accurate evidence labels, and the customer’s approved account.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
ILLUSTRATIVE APPLICATION
A service business can document one customer’s implementation experience without implying that every engagement produces the same result.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Customer recruitment, incentives, and extensive fact verification are separate.
- Travel, locations, and additional production crews are separate unless included.
- Unsubstantiated outcomes and guaranteed customer endorsements are not included.
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.
Before we begin.
How is this engagement scoped?
The rate is per project. One focused customer or case-study film. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.
What is priced separately?
Customer recruitment, incentives, and extensive fact verification are separate. Travel, locations, and additional production crews are separate unless included. Unsubstantiated outcomes and guaranteed customer endorsements are not included. Any change outside the approved scope is priced before it proceeds.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.