Create a compelling coaching presentation that helps visitors understand the offer and move toward the right customer pathway.
CASE STUDY / DN.WEB.04Published redesign
Fitness / Coaching
FitSlay Academy.
Stronger starts with a clear next step.
A fitness coaching experience organized around the person ready to begin.
Visit the website01 / THE DIRECTIONFrom intent
From intent
to interface.
- Brand experience
- Coaching presentation
- Program pathways
- Customer journey
Pair a strong fitness identity with clear program information and direct calls to action. Let the brand's energy carry through the experience while keeping the customer journey legible.
A published academy redesign that brings the coaching brand, offer, and customer pathways into one experience.
02 / THE EXPERIENCE IN USE
See how it moves.
A recorded walkthrough of the website.
- Animated coaching story
- Spatial gallery
- Training paths
- Movement library
03 / SCREENSHOTS
Look closer.
Open an image to inspect the website in detail.
BEYOND THE FIRST IMPRESSIONWhat makes
What makes
it work.
The decisions that connect the identity to the visitor’s next step.
A spatial introduction to training
The animated homepage brings in-person training, online coaching, Coach Jess, and a movement library into one visual story.
A path that starts with the visitor
The training-path chooser helps visitors explore the route that fits their goal.
A practical movement resource
The exercise database gives the academy a place for training information beyond the main sales page.
Direct inquiry pathways
Clear inquiry paths connect interest in the coaching offer to the next conversation.