DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / CINEMATOGRAPHY + VIDEO

Make every short video earn its place.

Cropping a long film vertically does not automatically create a useful short. Each piece needs a clear idea, an opening, and a complete payoff.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYCinematography + Video
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Short Stories, Built to Fit

Produce a planned series of short videos for the brand.

  • 01

    Short-form concept and opening plan

  • 02

    Directed production session

  • 03

    Defined set of finished short videos

  • 04

    Agreed caption and platform exports

02 / THE WORKING METHOD

Built to create
a useful change.

Each short is planned as a complete communication unit, with deliberate framing and caption space established before capture.

01 / WRITE THE SMALL STORY

Write the small story

Choose one useful idea for each planned video.

02 / CAPTURE FOR THE FRAME

Capture for the frame

Compose action and speaking moments for the agreed vertical or square format.

03 / EDIT FOR UNDERSTANDING

Edit for understanding

Resolve pacing, captions, and endings before exporting the series.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

A focused series around one topic and production session.

Expanded / ×1.8

Expanded scope

A broader topic set with additional setups and platform variants.

Complex / ×3.2

Complex scope

A campaign-scale short-form library with multiple contributors and coordinated versioning.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Check idea clarity, caption readability, safe areas, and compliance with the agreed platform specifications.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A professional can answer several frequently asked questions in a coordinated series, with each answer understandable on its own.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Posting, community management, and ad spend are separate.
  • Additional shoot days, talent, and locations are separate.
  • Unplanned edits and paid-use rights extensions are separate.

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.

Before we begin.

How is this engagement scoped?

The rate is per project. A focused series around one topic and production session. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.

What is priced separately?

Posting, community management, and ad spend are separate. Additional shoot days, talent, and locations are separate. Unplanned edits and paid-use rights extensions are separate. Any change outside the approved scope is priced before it proceeds.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product