DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / STRATEGY + POSITIONING

Connect the company you are building to the market you want.

A strong product still needs a clear customer, position, and route to market. This engagement aligns the brand promise, commercial offer, and activation priorities.

What you receive Price this brief
FORCommercial Services
CAPABILITYStrategy + Positioning
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Brand + Go-to-Market Strategy

Connect your positioning, offers, and route to market.

  • 01

    Market and audience priorities

  • 02

    Brand positioning and message architecture

  • 03

    Offer and proof framework

  • 04

    Go-to-market roadmap and decision measures

02 / THE WORKING METHOD

Built to create
a useful change.

Brand choices are connected to commercial assumptions, so the company can see what needs evidence before committing to a route.

01 / DEFINE THE MARKET CHOICE

Define the market choice

Clarify the customers, buying conditions, competitive context, and opportunities worth pursuing.

02 / BUILD THE POSITION

Build the position

Connect value, differentiation, proof, and offer architecture into a usable brand strategy.

03 / DESIGN THE ROUTE FORWARD

Design the route forward

Set channel roles, launch priorities, responsibilities, and early learning measures.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One company, one primary offer, one market, and a focused strategy workshop.

Expanded / ×1.8

Expanded scope

Multiple offers or customer groups with channel planning and stakeholder alignment.

Complex / ×3.2

Complex scope

A national or multi-market company with complex offer architecture, leadership input, and phased activation.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Use the strategy to review message clarity, target-customer fit, channel learning, and execution of agreed priorities.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A manufacturing supplier entering a new segment can align the value proposition, evidence, sales materials, and first market-entry actions.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Full market research study unless listed
  • Identity, website, or campaign production
  • Guaranteed market share or sales performance

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Does this include a new logo?

Visual identity is a separate DN Creative product unless explicitly included in the strategy scope.

Can you work with our leadership team?

Yes. Interview and workshop participation are defined so decision authority and approvals are clear.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product