DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / STRATEGY + POSITIONING

Find the gaps between the plan and the customer.

Brand activity can look busy while customer journeys, channel roles, and measurement remain disconnected. This audit examines how the marketing system supports the commercial objective.

What you receive Price this brief
FORCommercial Services
CAPABILITYStrategy + Positioning
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Marketing + Brand Audit

Find where your marketing loses clarity, consistency, and momentum.

  • 01

    Brand and channel diagnostic

  • 02

    Customer-journey friction map

  • 03

    Measurement and proof-gap register

  • 04

    Prioritized recommendations and review workshop

02 / THE WORKING METHOD

Built to create
a useful change.

Findings are traced to the customer decision or operating handoff they affect, making the audit usable across marketing, sales, and leadership.

01 / MAP THE CUSTOMER JOURNEY

Map the customer journey

Review how priority audiences discover, compare, and contact the company across the agreed touchpoints.

02 / INSPECT THE OPERATING SYSTEM

Inspect the operating system

Compare messaging, channel investment, measurement, and handoffs against their intended jobs.

03 / RANK THE OPPORTUNITIES

Rank the opportunities

Build an evidence-based action register with dependencies, ownership, and decision priorities.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One company, one primary market, and a focused set of agreed channels.

Expanded / ×1.8

Expanded scope

A company with several offers or locations, wider channel coverage, and stakeholder interviews.

Complex / ×3.2

Complex scope

An enterprise or multi-market review with department input, more customer journeys, and staged recommendations.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Agree a baseline for the priority journey, tracking reliability, and completion of the highest-value corrections.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A company generating inquiries from several channels can discover where inconsistent offers or slow handoffs weaken the path to a sales conversation.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Full implementation or campaign production
  • External research recruitment and media spend
  • Unverified attribution or guaranteed revenue improvement

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Is this an SEO audit?

Search can be part of the agreed channel review, but the audit examines the wider brand and marketing system.

Will you recommend a bigger budget?

The work examines fit and effectiveness. Some recommendations may concern focus, process, or measurement rather than additional spend.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product