Start with the placement map
Connect the creative concept to formats, copy areas, and intended uses.
COMMERCIAL SERVICES / PHOTOGRAPHY
Plan the image around the campaign’s real destinations.
Campaign photography has to work in a placement system: a hero frame, a vertical ad, a banner, and a retail crop may all need different space and emphasis.
FORCommercial Services
CAPABILITYPhotography
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
The Campaign Image System
Produce a visual campaign around the brand, audience, and launch.
- 01
Creative treatment and placement-to-shot map
- 02
Production plan and directed photography
- 03
Selected finished campaign images
- 04
Agreed aspect ratios and delivery versions
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
Placement needs inform composition before capture, protecting room for copy and subject clarity across the planned campaign formats.
Produce the campaign
Coordinate the agreed cast, locations, styling, and capture plan.
Finish the image family
Select and refine frames as a coherent campaign set.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One campaign concept and a focused photography production.
Expanded scope
A wider campaign image family with additional setups and placement requirements.
Complex scope
A multi-location or multi-market production with complex cast, approvals, and delivery versions.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Check visual continuity and coverage of the approved placement-to-shot matrix.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
ILLUSTRATIVE APPLICATION
A product launch can use a coordinated image family across an announcement hero, paid-social crop, and retail display without forcing one composition into every format.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Talent, locations, styling, travel, and suppliers are separate unless included.
- Media placement and commercial usage rights are separately scoped.
- Raw captures, additional shoot days, and unplanned versions are separate.
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.
Before we begin.
How is this engagement scoped?
The rate is per project. One campaign concept and a focused photography production. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.
What is priced separately?
Talent, locations, styling, travel, and suppliers are separate unless included. Media placement and commercial usage rights are separately scoped. Raw captures, additional shoot days, and unplanned versions are separate. Any change outside the approved scope is priced before it proceeds.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.