DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / WEBSITES + DIGITAL

Build the path from product interest to a complete order.

A store connects merchandising, checkout, fulfillment, and customer confidence. This product plans those connections before the visual system is built.

What you receive Price this brief
FORCommercial Services
CAPABILITYWebsites + Digital
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

E-commerce Website

Turn a defined product range into a clear, shoppable storefront.

  • 01

    Store architecture and merchandising plan

  • 02

    Responsive catalog and product templates

  • 03

    Agreed checkout and fulfillment configuration

  • 04

    Test scenarios and operating handoff

02 / THE WORKING METHOD

Built to create
a useful change.

Test cases follow the order across the storefront and operations, revealing where a visually complete store could still create customer friction.

01 / MAP THE BUYING AND FULFILLMENT JOURNEY

Map the buying and fulfillment journey

Define product structure, customer decisions, checkout requirements, and operational handoffs.

02 / BUILD THE STOREFRONT

Build the storefront

Configure the agreed catalog, product templates, navigation, and transactional paths.

03 / TEST REAL SCENARIOS

Test real scenarios

Check purchase, confirmation, shipping configuration, and customer-service routes against agreed cases.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One storefront, a focused catalog and variant structure, and a standard agreed checkout path.

Expanded / ×1.8

Expanded scope

A larger catalog with collections, richer merchandising, and defined operational connections.

Complex / ×3.2

Complex scope

A complex commerce brief with several markets or fulfillment rules and specifically scoped integrations.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Validate agreed purchase and fulfillment journeys, then establish a baseline for checkout completion and support issues.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A product company can organize variants, sizing information, delivery expectations, and post-purchase messages before launching a new online catalog.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Payment, platform, tax, and shipping charges
  • Inventory accuracy or fulfillment execution
  • Unlimited catalog entry or unsupported custom checkout features

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can you calculate our sales tax obligations?

Tax settings use requirements supplied by the company or its qualified advisers; tax advice is not included.

Who runs the store after launch?

The handoff defines catalog, order, maintenance, and support responsibilities; ongoing operations require a separate scope.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product