DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / WEBSITES + DIGITAL

Make the website part of the commercial operation.

A company website should support discovery, qualification, and action. The build connects brand clarity to customer journeys and the internal team receiving the inquiry.

What you receive Price this brief
FORCommercial Services
CAPABILITYWebsites + Digital
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Company Website Design + Development

Give the business a clear, useful digital front door.

  • 01

    Site architecture and content map

  • 02

    Responsive page and component system

  • 03

    Agreed inquiry and integration paths

  • 04

    Launch checks and operating handoff

02 / THE WORKING METHOD

Built to create
a useful change.

The website brief includes the operational handoff after each conversion, so design decisions account for how inquiries will be used.

01 / ARCHITECT THE JOURNEY

Architect the journey

Map audience needs, offers, proof, content ownership, and the desired next actions.

02 / BUILD THE INTERFACE

Build the interface

Develop the agreed page system and responsive interactions around approved content.

03 / VALIDATE THE CONNECTION

Validate the connection

Test priority paths, form handoffs, metadata, and the release requirements.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One company, one primary brand, and a focused page and feature inventory.

Expanded / ×1.8

Expanded scope

A broader company site with multiple offers, departments, and defined integrations.

Complex / ×3.2

Complex scope

An enterprise or multi-market site with complex content, approvals, and a documented integration plan.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Validate agreed user journeys and establish baseline measures for useful inquiries and task completion.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A B2B company can guide visitors from a specific application to relevant capability evidence and an inquiry delivered to the correct team.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Hosting, paid platforms, and third-party fees
  • Unlimited pages or unlisted custom applications
  • Ongoing maintenance and legal-policy drafting

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can it connect to our CRM?

A defined integration can be scoped after reviewing the CRM, available APIs, data fields, and access requirements.

Does the fee include every page?

The approved page inventory and feature list define the build; additional pages and functions are priced separately.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product