DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / PHOTOGRAPHY

Create images with a job to do.

A beautiful portrait is only one part of a personal brand. Your website, press materials, offers, and social channels need different crops, contexts, and kinds of evidence.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYPhotography
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

The Brand Image Library

Create a consistent image library for the person behind the brand.

  • 01

    Creative direction and channel-to-shot map

  • 02

    Directed photography session

  • 03

    Selected edited portraits and working images

  • 04

    Agreed web and high-resolution delivery versions

02 / THE WORKING METHOD

Built to create
a useful change.

A channel-to-shot map plans negative space, orientation, and context before the camera starts, reducing the gap between attractive images and usable brand assets.

01 / MAP THE USE

Map the use

Connect each planned image to a page, message, or channel.

02 / DIRECT THE SESSION

Direct the session

Coordinate location, wardrobe, expression, and activity around that map.

03 / DELIVER BY PURPOSE

Deliver by purpose

Finish the selected images and organize them for the agreed destinations.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One focused brand story with a defined location and image selection.

Expanded / ×1.8

Expanded scope

Several content pillars, wardrobe changes, and coordinated channel crops.

Complex / ×3.2

Complex scope

A broader personal-brand library with multiple settings, stakeholders, and production coordination.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Check the finished library against the approved website, press, offer, and social image requirements.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A speaker can leave with a homepage portrait, a press image, and working photographs that support their actual topics.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Studio, travel, styling, and makeup costs are separate unless included.
  • Additional talent and paid campaign rights are separately scoped.
  • Raw captures and unrestricted ownership are not included by default.

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.

Before we begin.

How is this engagement scoped?

The rate is per project. One focused brand story with a defined location and image selection. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.

What is priced separately?

Studio, travel, styling, and makeup costs are separate unless included. Additional talent and paid campaign rights are separately scoped. Raw captures and unrestricted ownership are not included by default. Any change outside the approved scope is priced before it proceeds.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product