DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / PHOTOGRAPHY

Give strength a visual point of view.

An athletic image set becomes more distinctive when posing, light, movement, and editorial context express a deliberate story rather than a sequence of repeated flexes.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYPhotography
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

The Editorial Physique Story

Produce an editorial story around your physique, expertise or public profile.

  • 01

    Editorial treatment and pose references

  • 02

    Directed fitness photography session

  • 03

    Selected finished editorial images

  • 04

    Agreed publication and channel versions

02 / THE WORKING METHOD

Built to create
a useful change.

A sequence plan balances form, movement, and detail so the delivered set can tell an editorial story instead of repeating the same visual beat.

01 / CHOOSE THE STORY

Choose the story

Define whether the emphasis is training, athletic form, expertise, or editorial presence.

02 / SHAPE THE LIGHT AND MOVEMENT

Shape the light and movement

Plan poses, actions, and contrast around the subject and setting.

03 / EDIT AS A SEQUENCE

Edit as a sequence

Select images that work together and meet the agreed publication or brand use.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One editorial fitness concept and a focused image selection.

Expanded / ×1.8

Expanded scope

Several looks or training contexts with broader editorial coverage.

Complex / ×3.2

Complex scope

A multi-setting athletic campaign with additional styling, collaborators, and production demands.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Check anatomical presentation, continuity of the selected sequence, and coverage of the agreed editorial intent.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

An athlete can build a feature-ready sequence that moves from training action to controlled portraiture and close detail.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Gym or location fees, travel, and styling are separate.
  • Additional models, campaign rights, and paid distribution are separate.
  • Body transformation claims and raw-file ownership are not included.

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.

Before we begin.

How is this engagement scoped?

The rate is per project. One editorial fitness concept and a focused image selection. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.

What is priced separately?

Gym or location fees, travel, and styling are separate. Additional models, campaign rights, and paid distribution are separate. Body transformation claims and raw-file ownership are not included. Any change outside the approved scope is priced before it proceeds.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product