Define the visual thesis
Turn the brand objective into a concise creative direction.
PERSONAL BRANDING SERVICES / LOGOS + BRAND DESIGN
Put a clear visual idea in charge of the day.
A production can have strong individual contributors and still drift when mood, styling, composition, and the intended message are never resolved together.
FORPersonal Branding Services
CAPABILITYLogos + Brand Design
ENGAGEMENTDay based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
The Creative Direction Day
Shape the visual concept, styling and creative execution.
- 01
Concise creative treatment
- 02
Mood, styling, and composition references
- 03
On-set creative supervision for the scoped day
- 04
Decision notes for the capture and finishing team
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
A short visual thesis gives contributors a common decision rule, making creative feedback more precise than a collection of unrelated references.
Align the contributors
Connect wardrobe, set, makeup, and capture choices before execution.
Direct the decisions
Guide the agreed production day against the approved treatment.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One direction day for a focused visual concept and production setup.
Expanded scope
One direction day coordinating several looks or contributors.
Complex scope
One direction day within a complex, multi-team production; preparation and extra days are separately defined.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Assess whether styling, framing, and final selections consistently express the agreed visual thesis.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
ILLUSTRATIVE APPLICATION
A personal-brand shoot can align wardrobe, set, and portrait direction around one recognizable point of view.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Photography, filming, editing, and crew are separate.
- Wardrobe purchases, props, and location costs are separate.
- Additional preparation or direction days are separately priced.
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Before we begin.
How is this engagement scoped?
The rate is per day. One direction day for a focused visual concept and production setup. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.
What is priced separately?
Photography, filming, editing, and crew are separate. Wardrobe purchases, props, and location costs are separate. Additional preparation or direction days are separately priced. Any change outside the approved scope is priced before it proceeds.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.