Find the signal
Translate your positioning into a visual idea that can belong to you.
PERSONAL BRANDING SERVICES / LOGOS + BRAND DESIGN
A mark that works wherever your name appears.
A personal identity needs to survive a tiny profile circle, a presentation cover, and a large introduction screen without losing its character.
FORPersonal Branding Services
CAPABILITYLogos + Brand Design
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
Your Brand Signature
Build a recognizable identity that belongs to you.
- 01
Primary signature and supporting lockups
- 02
Small-format icon and one-color artwork
- 03
Color and typography direction
- 04
Vector exports and a practical identity guide
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
Each route is stress-tested against a defined use matrix before polish, so the identity is judged as a working system rather than an isolated logo.
Test the extremes
Check the proposed mark at avatar size, in one color, and beside your name.
Build the system
Resolve spacing, alternate lockups, type, and color into usable files.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One personal identity with a primary mark and essential lockups.
Expanded scope
An extended identity with social applications and more refinement.
Complex scope
A personal brand family with named offers and coordinated rollout applications.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Check legibility, reproduction, and consistency across the agreed launch applications.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
ILLUSTRATIVE APPLICATION
A coach can use one recognizable signature on a profile image, workshop deck, and program cover without rebuilding the artwork each time.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Trademark searches and legal registration are separate.
- Commercial font licenses and third-party assets are separate.
- Additional offer identities and ongoing design production are separate.
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Before we begin.
How is this engagement scoped?
The rate is per project. One personal identity with a primary mark and essential lockups. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.
What is priced separately?
Trademark searches and legal registration are separate. Commercial font licenses and third-party assets are separate. Additional offer identities and ongoing design production are separate. Any change outside the approved scope is priced before it proceeds.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.