DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / LOGOS + BRAND DESIGN

Turn the next idea into a clear visual message.

A brand becomes recognizable through repeated decisions. A flyer, slide, or social image should carry the same priorities even when the format changes.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYLogos + Brand Design
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Brand in Use

Make the next post, flyer, presentation, or launch look like your brand.

  • 01

    Design direction aligned with your identity

  • 02

    Primary approved layout

  • 03

    Agreed channel adaptations

  • 04

    Final production-ready exports

02 / THE WORKING METHOD

Built to create
a useful change.

A message hierarchy is checked before styling, helping the same idea remain legible across feeds, slides, and physical material.

01 / FIND THE HIERARCHY

Find the hierarchy

Identify the one message, supporting information, and action.

02 / DESIGN THE FAMILY

Design the family

Resolve the layout in the primary format before adapting it.

03 / PREPARE THE FILES

Prepare the files

Check legibility, safe areas, and the final export requirements.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One defined design brief and a focused set of layouts.

Expanded / ×1.8

Expanded scope

A coordinated asset family across several agreed formats.

Complex / ×3.2

Complex scope

A broader release with multiple messages, formats, and stakeholder reviews.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Confirm message order, readable typography, correct dimensions, and consistency with the approved identity.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A workshop announcement can share one visual structure across a social post, presentation opener, and event display.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Logo development and brand strategy are separate.
  • Photography, illustration, and paid assets are separate unless scoped.
  • Additional formats and ongoing content management are separate.

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.

Before we begin.

How is this engagement scoped?

The rate is per project. One defined design brief and a focused set of layouts. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.

What is priced separately?

Logo development and brand strategy are separate. Photography, illustration, and paid assets are separate unless scoped. Additional formats and ongoing content management are separate. Any change outside the approved scope is priced before it proceeds.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product