DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / MANAGEMENT + PR

Make your story relevant to the room.

A biography is not yet a story an editor can use. This monthly service shapes credible angles and targets the outlets and conversations that fit your expertise.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYManagement + PR
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Personal PR + Media Outreach

Turn your expertise and story into a focused outreach effort.

  • 01

    Story-angle brief

  • 02

    Targeted media and opportunity list

  • 03

    Approved pitch materials

  • 04

    Outreach and response tracker

02 / THE WORKING METHOD

Built to create
a useful change.

Pitch development begins with the outlet audience and the evidence behind the story, making relevance a designed part of the approach.

01 / FIND THE ANGLE

Find the angle

Connect your expertise to a timely, relevant story with supporting evidence.

02 / PREPARE THE APPROACH

Prepare the approach

Build a selected media list, pitch materials, and interview talking points.

03 / MANAGE THE FOLLOW-THROUGH

Manage the follow-through

Track outreach, responses, and next steps without promising editorial decisions.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One billable month for one primary story angle and a focused outlet list.

Expanded / ×1.8

Expanded scope

One month with multiple angles, wider outlet targeting, and interview preparation.

Complex / ×3.2

Complex scope

One month for a public-facing brand with coordinated spokespeople, management approvals, and several media workstreams.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Track relevant responses, interview opportunities, story quality, and completed follow-up actions.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

An expert launching a research-informed talk can develop different story angles for a professional publication and a local business outlet.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Guaranteed press coverage or placement
  • Paid editorial, advertising, or wire fees
  • Legal representation or crisis response beyond scope

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can you guarantee a feature?

No. Editors and producers decide what they publish; the work covers strategy, materials, outreach, and follow-through.

Is this paid publicity?

Earned outreach is distinct from paid placements. Any paid opportunity requires separate approval and budget.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product