DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / MANAGEMENT + PR

A public presence with a reason behind every post.

Posting more does not solve an unclear plan. Monthly management aligns content, approvals, and publishing around the opportunities your brand is pursuing.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYManagement + PR
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Personal Social Media Management

Keep your public presence active with a plan behind it.

  • 01

    Monthly content calendar

  • 02

    Agreed publishing and channel coordination

  • 03

    Approval workflow

  • 04

    Monthly performance and next-action review

02 / THE WORKING METHOD

Built to create
a useful change.

Content is organized by the decision it helps the audience make, with an explicit connection between the calendar and the brand objective.

01 / CHOOSE THE SIGNALS

Choose the signals

Set audience priorities, channel roles, and the messages worth repeating.

02 / RUN THE CALENDAR

Run the calendar

Coordinate the agreed content volume, approvals, and publishing schedule.

03 / READ THE RESPONSE

Read the response

Review relevant engagement and inquiry signals, then adjust the next content cycle.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One billable month for one priority channel, with a defined calendar and publishing allowance.

Expanded / ×1.8

Expanded scope

One month across multiple agreed channels with adaptation and a more detailed approval flow.

Complex / ×3.2

Complex scope

One month for a public-facing brand with multiple stakeholders, response protocols, and coordinated channel planning.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Assess agreed channel signals alongside qualified profile visits, inquiries, and content approval turnaround.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A coach can align education, proof, and enrollment content around a program opening instead of publishing disconnected tips.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Unlimited content production or community replies
  • Advertising spend and campaign buying
  • Round-the-clock monitoring or guaranteed follower growth

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Are photography and filming included?

Only the asset production explicitly listed in the monthly scope; new shoots are separate products.

Will you reply to every message?

Community and inbox support require an agreed volume, response window, and escalation policy.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product