DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / LOGOS + BRAND DESIGN

Make printed material useful beyond the first glance.

An event handout or printed piece has limited space. The message, reading order, finishing, and response route need to work together.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYLogos + Brand Design
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

The Physical Impression

Design polished collateral for events and appearances.

  • 01

    Collateral concept and information hierarchy

  • 02

    Approved print layout set

  • 03

    Print-ready exports

  • 04

    Supplier specification and handoff notes

02 / THE WORKING METHOD

Built to create
a useful change.

A physical-use review considers how the piece is held, folded, scanned, and kept—not only how it appears on screen.

01 / PLAN THE READING PATH

Plan the reading path

Identify the information the reader needs first, second, and next.

02 / DESIGN FOR THE STOCK

Design for the stock

Adapt the layout to the agreed size, folds, and production method.

03 / PREFLIGHT THE ARTWORK

Preflight the artwork

Check bleed, resolution, fonts, and the supplier handoff.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One focused print-collateral brief and production-ready layout.

Expanded / ×1.8

Expanded scope

A coordinated set of event or appearance materials.

Complex / ×3.2

Complex scope

A broader collateral family with complex formats and supplier requirements.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Check reading order, technical preflight, accurate information, and the agreed response route.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A keynote handout can guide a reader from the central idea to a practical exercise and a clear follow-up contact.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Printing, shipping, and physical installation are separate.
  • Specialist illustration and photography are separate.
  • Press supervision and additional language versions are separately scoped.

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

How is this engagement scoped?

The rate is per project. One focused print-collateral brief and production-ready layout. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.

What is priced separately?

Printing, shipping, and physical installation are separate. Specialist illustration and photography are separate. Press supervision and additional language versions are separately scoped. Any change outside the approved scope is priced before it proceeds.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product