DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / MANAGEMENT + PR

Make the report useful for the next decision.

More dashboards do not automatically create clarity. Monthly analytics organizes the evidence around agreed business questions, data confidence, and the decisions the team can actually make.

What you receive Price this brief
FORCommercial Services
CAPABILITYManagement + PR
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Marketing Analytics + Reporting

Turn channel and campaign data into clear decisions.

  • 01

    Measure dictionary and source register

  • 02

    Agreed reporting view or dashboard

  • 03

    Monthly interpretation and decision review

  • 04

    Data-quality and next-action register

02 / THE WORKING METHOD

Built to create
a useful change.

Every reported measure includes its definition and source confidence, helping teams separate a business signal from a tracking artifact.

01 / DEFINE THE QUESTIONS

Define the questions

Choose the commercial and channel decisions that need evidence, then agree a measure dictionary.

02 / CONNECT THE SOURCES

Connect the sources

Review available data, tracking gaps, definitions, and the reporting structure.

03 / READ AND RECOMMEND

Read and recommend

Explain changes, uncertainty, and recommended next actions through a recurring review.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One billable month for a focused set of agreed marketing data sources and decision questions.

Expanded / ×1.8

Expanded scope

One month with several channels, audience segments, and a more detailed dashboard and review cycle.

Complex / ×3.2

Complex scope

One month for an enterprise brief with cross-department definitions, complex sources, and governance requirements.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Review whether the reporting resolves agreed questions, exposes data gaps, and supports documented actions.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A company can distinguish a rise in raw leads from a change in qualified demand by aligning channel metrics with a shared inquiry definition.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Paid analytics platforms or data connectors
  • Guaranteed attribution or a complete view of every conversion
  • Unlisted tracking implementation or data warehouse development

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can the report show exactly which ad caused every sale?

Attribution has limits. The report states the available evidence, assumptions, and confidence rather than presenting certainty the data cannot support.

Will you fix all tracking issues?

The work identifies gaps; implementation is included only where it is explicitly part of the monthly scope.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product