DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / MANAGEMENT + PR

Make the channels work as one brand.

Company channels can drift into a collection of disconnected announcements. Monthly management establishes the content roles, production coordination, and review cadence behind a consistent presence.

What you receive Price this brief
FORCommercial Services
CAPABILITYManagement + PR
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Company Social Media Management

Keep the company visible with consistent, planned communication.

  • 01

    Monthly channel and content calendar

  • 02

    Agreed publishing and adaptation

  • 03

    Approval and contributor workflow

  • 04

    Performance and next-cycle review

02 / THE WORKING METHOD

Built to create
a useful change.

The calendar combines customer usefulness with operational feasibility, so the team can see both why content exists and what is needed to publish it.

01 / ASSIGN CHANNEL ROLES

Assign channel roles

Define audience needs, editorial themes, and the job each channel should do.

02 / RUN THE PUBLISHING SYSTEM

Run the publishing system

Manage the agreed calendar, content adaptation, approvals, and posting workflow.

03 / REVIEW USEFUL SIGNALS

Review useful signals

Connect channel response to the commercial objective and the next content decisions.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One billable month for one primary channel and a defined publishing allowance.

Expanded / ×1.8

Expanded scope

One month across several channels with adaptation, contributor coordination, and a structured review cycle.

Complex / ×3.2

Complex scope

One month for an enterprise or multi-market company with broader approvals and specified community-response rules.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Review the agreed engagement and inquiry measures alongside publishing consistency and approval turnaround.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A company can coordinate educational posts, team expertise, and product evidence rather than relying only on corporate announcements.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Unlimited production, posts, or inbox responses
  • Advertising spend or campaign buying
  • Guaranteed follower growth, sales, or around-the-clock moderation

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Do you produce all the content?

The scope identifies what is created, adapted, or supplied. Shoots and larger creative work are priced separately unless included.

Can multiple departments contribute?

Yes. Contributor roles, submission deadlines, and approval authority are established before the publishing cycle.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product