DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / MANAGEMENT + PR

Make the company story useful to its audience.

Company news often explains what happened without explaining why it matters. Monthly communications support connects the story, evidence, audience, and spokesperson response.

What you receive Price this brief
FORCommercial Services
CAPABILITYManagement + PR
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Corporate PR + Communications

Give the company a clear story and a focused outreach plan.

  • 01

    Monthly communications priorities

  • 02

    Approved story and spokesperson materials

  • 03

    Targeted outreach and response tracking

  • 04

    Communications review and next steps

02 / THE WORKING METHOD

Built to create
a useful change.

The story brief separates company claims, supporting proof, and audience relevance before outreach begins.

01 / CHOOSE THE NARRATIVE

Choose the narrative

Define relevant story angles, audience interests, evidence, and communications priorities.

02 / PREPARE THE MATERIALS

Prepare the materials

Develop the agreed pitches, announcements, spokesperson notes, and selected outreach list.

03 / COORDINATE THE RESPONSE

Coordinate the response

Track media conversations, approvals, and follow-up through a clear communications process.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One billable month focused on one company story and a defined outlet or stakeholder group.

Expanded / ×1.8

Expanded scope

One month supporting several story angles, spokespeople, or communications channels.

Complex / ×3.2

Complex scope

One month for an enterprise narrative with department input, leadership approvals, and multiple audience workstreams.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Track relevant media response, accurate message pickup, spokesperson readiness, and completion of agreed communications actions.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A supplier introducing a manufacturing capability can build a story around the customer problem it addresses and the evidence supporting that capability.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Guaranteed earned coverage or favorable reporting
  • Paid media, wires, travel, and placement fees
  • Legal counsel or unlimited crisis coverage

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can you guarantee a major publication?

No. Publishers and journalists control editorial decisions; the engagement covers agreed strategy, materials, and outreach.

Can internal communications be included?

Yes. Defined employee or stakeholder communications can be included in the monthly scope.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product