Find the organizing idea
Connect the audience need, offer, and evidence to a clear creative proposition.
COMMERCIAL SERVICES / CAMPAIGNS + LAUNCHES
One commercial idea. Many deliberate expressions.
A campaign becomes expensive to coordinate when the headline, imagery, film, and placement adaptations each develop their own unrelated idea.
FORCommercial Services
CAPABILITYCampaigns + Launches
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
The Campaign Creative System
Develop a campaign concept and a defined creative asset system.
- 01
Campaign concept and creative rationale
- 02
Approved visual and verbal directions
- 03
Defined campaign asset designs
- 04
Production-ready creative handoff
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
A single organizing idea is tested across a placement prototype set before the full asset family is produced.
Develop the expression
Explore the visual and verbal treatment against the required channels.
Build the asset system
Create the specifically scoped layouts and production-ready creative.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One campaign concept with a focused creative asset set.
Expanded scope
An expanded expression across more channels, messages, or product groups.
Complex scope
A complex creative system with multiple markets, stakeholders, and production requirements.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Check idea consistency, claim accuracy, channel suitability, and coverage of the agreed asset plan.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
ILLUSTRATIVE APPLICATION
A launch can use one clear proposition across a film treatment, product imagery direction, and digital advertisement layouts.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Media planning, buying, and placement spend are separate.
- Photography, filming, talent, and external production are separate unless included.
- New market variants and additional creative concepts require separate scope.
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.
Before we begin.
How is this engagement scoped?
The rate is per project. One campaign concept with a focused creative asset set. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.
What is priced separately?
Media planning, buying, and placement spend are separate. Photography, filming, talent, and external production are separate unless included. New market variants and additional creative concepts require separate scope. Any change outside the approved scope is priced before it proceeds.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.