DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / CAMPAIGNS + LAUNCHES

Buy attention with a clear reason and a controlled budget.

An advertising account can spend money without answering which audience, message, or placement is useful. Monthly buying connects media decisions to a defined learning and commercial plan.

What you receive Price this brief
FORCommercial Services
CAPABILITYCampaigns + Launches
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Advertising + Media Buying

Put the campaign in front of the audience you need to reach.

  • 01

    Media allocation and testing plan

  • 02

    Agreed campaign setup and management

  • 03

    Budget pacing and optimization log

  • 04

    Monthly results and next-allocation review

02 / THE WORKING METHOD

Built to create
a useful change.

Budget changes follow a written hypothesis and decision log, so the company can distinguish useful learning from reactive spending.

01 / PLAN THE ALLOCATION

Plan the allocation

Set channel roles, audience hypotheses, campaign objectives, and written spend limits.

02 / ACTIVATE WITH CONTROL

Activate with control

Configure the agreed campaigns, naming, tracking, approval gates, and budget pacing.

03 / REVIEW AND REALLOCATE

Review and reallocate

Assess placement quality and response signals before making approved optimization decisions.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One billable month for one defined channel and campaign structure with agreed optimization and reporting.

Expanded / ×1.8

Expanded scope

One month across several campaigns or channels with audience and creative testing coordination.

Complex / ×3.2

Complex scope

One month for a multi-market or enterprise account with complex tracking, stakeholders, and spend governance.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Track agreed response and cost measures alongside pacing, tracking confidence, qualified demand, and placement quality.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A company can test two audience and message hypotheses within an approved channel budget, then document the evidence behind the next allocation.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Media spend, platform charges, and third-party data
  • Creative production or landing-page builds unless listed
  • Guaranteed return, sales, placement availability, or attribution

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Is the advertising budget included in the monthly fee?

No. The displayed range is the service-management fee. Media spend and any separately approved supplier costs are additional.

Will you increase spend automatically?

Spending authority, change limits, and approvals are set in writing before activation; material changes require the agreed approval.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product