DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / CAMPAIGNS + LAUNCHES

Turn one campaign idea into a coordinated operation.

A campaign can lose force when the message, channel plan, assets, and release sequence are developed separately. Strategy establishes the shared logic behind the rollout.

What you receive Price this brief
FORCommercial Services
CAPABILITYCampaigns + Launches
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Campaign Strategy + Rollout

Connect the campaign objective, creative, channels, and launch.

  • 01

    Campaign strategy and central brief

  • 02

    Channel and asset architecture

  • 03

    Rollout schedule and approval plan

  • 04

    Measurement and learning framework

02 / THE WORKING METHOD

Built to create
a useful change.

Every channel is given a specific contribution to the customer journey, making duplication and missing handoffs visible before production.

01 / DEFINE THE CAMPAIGN JOB

Define the campaign job

Set the audience, offer, desired response, and evidence supporting the central idea.

02 / ENGINEER THE CHANNEL PLAN

Engineer the channel plan

Assign a role to each channel and map the asset, landing, and handoff requirements.

03 / SEQUENCE THE RELEASE

Sequence the release

Coordinate approvals, dependencies, launch timing, and early learning checkpoints.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One campaign, one primary audience, and a focused set of agreed channels.

Expanded / ×1.8

Expanded scope

One campaign across several channels or audience groups with a wider asset and rollout plan.

Complex / ×3.2

Complex scope

A multi-market campaign with stakeholder alignment, complex dependencies, and phased release decisions.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Agree campaign-level outcomes and channel learning measures before release, then review actual data against those assumptions.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A service company can connect an awareness film, practical landing page, sales follow-up, and account outreach around one campaign objective.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Media spend or placement guarantees
  • Creative production not expressly listed
  • Ongoing channel management after the rollout window

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Is ad buying included?

Media planning and activation management can be added through the Advertising + Media Buying product; the media budget remains separate.

Can you coordinate our current suppliers?

Yes, within an agreed responsibility matrix and coordination allowance.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product