Define the treatment
Connect the commercial objective to mood, composition, casting, and styling.
COMMERCIAL SERVICES / LOGOS + BRAND DESIGN
Give every production decision a shared reference.
Complex productions invite disconnected decisions. Without an approved visual treatment, departments can deliver individually good work that does not add up to one campaign.
FORCommercial Services
CAPABILITYLogos + Brand Design
ENGAGEMENTDay based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
The Commercial Direction Day
Direct the concept and visual execution of a commercial production.
- 01
Commercial creative treatment
- 02
Art, styling, and visual references
- 03
Creative supervision for the scoped day
- 04
Decision notes for capture and post-production
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
A visual decision framework turns a moodboard into actionable criteria for set, styling, performance, and composition.
Align the departments
Clarify the visual responsibilities and approval boundaries.
Lead the day
Guide the scoped production against the agreed treatment and priorities.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One creative-direction day for a defined commercial concept.
Expanded scope
One day coordinating more looks, departments, or planned setups.
Complex scope
One complex direction day within a multi-team commercial production; preparation and extra days are separately defined.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Check whether department choices and final selections consistently serve the approved treatment.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
ILLUSTRATIVE APPLICATION
A campaign team can use one treatment to align product styling, environment, talent presentation, and the camera approach.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Production crew, capture, editing, and equipment are separate.
- Art fabrication, wardrobe, props, and location charges are separate.
- Additional treatment development or direction days require their own scope.
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Before we begin.
How is this engagement scoped?
The rate is per day. One creative-direction day for a defined commercial concept. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.
What is priced separately?
Production crew, capture, editing, and equipment are separate. Art fabrication, wardrobe, props, and location charges are separate. Additional treatment development or direction days require their own scope. Any change outside the approved scope is priced before it proceeds.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.