DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / LOGOS + BRAND DESIGN

Make the offer easier to understand and evaluate.

A sales deck can contain every company fact and still fail to explain the decision a buyer needs to make.

What you receive Price this brief
FORCommercial Services
CAPABILITYLogos + Brand Design
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

The Commercial Story Deck

Help your team explain the offer and make a stronger case.

  • 01

    Presentation narrative and content architecture

  • 02

    Designed slide or company-profile layouts

  • 03

    Editable master in the agreed software

  • 04

    Final presentation and distribution exports

02 / THE WORKING METHOD

Built to create
a useful change.

A decision-based structure identifies what each slide helps the buyer understand, rather than allowing the deck to become a department-by-department inventory.

01 / FIND THE BUYING QUESTION

Find the buying question

Organize the narrative around the customer’s problem and decision criteria.

02 / BUILD THE EVIDENCE

Build the evidence

Separate the offer, supplied proof, and proposed next step.

03 / DESIGN THE CONVERSATION

Design the conversation

Create a deck that supports live discussion and an independent read.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One defined sales deck or company profile with a focused narrative.

Expanded / ×1.8

Expanded scope

An expanded presentation with more use cases and audience variants.

Complex / ×3.2

Complex scope

A modular commercial presentation system for multiple offers and stakeholder groups.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Test whether a reader can identify the problem, offer, supporting evidence, and next step.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

An operations consultancy can explain its assessment, implementation process, and commercial scope in a deck built around the buyer’s approval questions.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Market research and fact verification are separate.
  • New photography, filming, and specialist illustration are separate.
  • Additional language or audience versions require separate scope.

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

How is this engagement scoped?

The rate is per project. One defined sales deck or company profile with a focused narrative. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.

What is priced separately?

Market research and fact verification are separate. New photography, filming, and specialist illustration are separate. Additional language or audience versions require separate scope. Any change outside the approved scope is priced before it proceeds.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product