DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / LOGOS + BRAND DESIGN

A brand your whole organization can use.

A company identity has to hold together across departments, suppliers, locations, and different sizes of communication. Attractive artwork alone does not solve that coordination problem.

What you receive Price this brief
FORCommercial Services
CAPABILITYLogos + Brand Design
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

The Company Identity System

Create a coherent identity that can work across your organization.

  • 01

    Primary and supporting company marks

  • 02

    Color and typography system

  • 03

    Essential identity application designs

  • 04

    Vector asset package and usage guide

02 / THE WORKING METHOD

Built to create
a useful change.

A use-case stress test checks the identity across real operational touchpoints before the system is finalized.

01 / ESTABLISH THE ARCHITECTURE

Establish the architecture

Connect the company’s positioning, audience, and offer structure.

02 / DESIGN THE WORKING IDENTITY

Design the working identity

Develop marks, type, color, and essential applications as a connected system.

03 / PREPARE CONTROLLED USE

Prepare controlled use

Define lockups, spacing, file formats, and practical application rules.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One company identity with core marks and a compact usage guide.

Expanded / ×1.8

Expanded scope

An extended identity with more applications and stakeholder alignment.

Complex / ×3.2

Complex scope

A multi-offer or multi-location brand system with detailed rollout requirements.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Confirm legibility, reproduction, application consistency, and clarity of the handoff rules.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A manufacturer can deploy a coherent identity across a sales presentation, facility signage artwork, and supplier-facing documents.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Trademark clearance and registration are separate.
  • Font licenses, printing, and fabrication are separate.
  • Additional sub-brands and ongoing rollout production require separate scope.

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

How is this engagement scoped?

The rate is per project. One company identity with core marks and a compact usage guide. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.

What is priced separately?

Trademark clearance and registration are separate. Font licenses, printing, and fabrication are separate. Additional sub-brands and ongoing rollout production require separate scope. Any change outside the approved scope is priced before it proceeds.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product