DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / PHOTOGRAPHY

Consistency at the scale of a product range.

An e-commerce range becomes harder to compare when every product is photographed at a different scale, angle, or naming convention.

What you receive Price this brief
FORCommercial Services
CAPABILITYPhotography
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

The Catalog Capture System

Produce a consistent image set for a defined product batch.

  • 01

    SKU and view manifest

  • 02

    Repeatable catalog capture specification

  • 03

    Selected finished product images

  • 04

    Named files and delivery reconciliation

02 / THE WORKING METHOD

Built to create
a useful change.

A manifest-based workflow treats every required image as a traceable catalog item, making missing views and naming errors easier to detect.

01 / BUILD THE SKU MANIFEST

Build the SKU manifest

Confirm products, variants, required views, and identifiers.

02 / STANDARDIZE THE CAPTURE

Standardize the capture

Set repeatable positions, light, crop, and quality checks.

03 / DELIVER TO THE CATALOG

Deliver to the catalog

Match finished files to the manifest and required storefront specifications.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

A defined product batch using one focused catalog standard.

Expanded / ×1.8

Expanded scope

A larger batch with additional materials, views, or variants.

Complex / ×3.2

Complex scope

A complex range with multiple setup families and detailed catalog-integration requirements.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Reconcile delivered files against the approved SKU-view manifest and storefront image requirements.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

An apparel retailer can receive consistent front, back, and detail images linked to the correct product and color identifiers.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Shipping, storage, preparation, and returns are separate.
  • Storefront data entry, clipping complexity, and composites are separately scoped.
  • Extra SKUs, new setup families, and usage extensions are separate.

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.

Before we begin.

How is this engagement scoped?

The rate is per project. A defined product batch using one focused catalog standard. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.

What is priced separately?

Shipping, storage, preparation, and returns are separate. Storefront data entry, clipping complexity, and composites are separately scoped. Extra SKUs, new setup families, and usage extensions are separate. Any change outside the approved scope is priced before it proceeds.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product