DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / WEBSITES + DIGITAL

Give the campaign one place to convert interest.

A strong campaign can lose momentum on a page built for a different audience or purpose. This product creates a focused destination aligned with the ad, offer, and next step.

What you receive Price this brief
FORCommercial Services
CAPABILITYWebsites + Digital
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Campaign Landing Page

Create a focused conversion page for a defined campaign.

  • 01

    Landing-page message and section plan

  • 02

    Responsive page design and build

  • 03

    Agreed capture or conversion connection

  • 04

    Conversion-path and tracking checks

02 / THE WORKING METHOD

Built to create
a useful change.

The handoff is designed alongside the page, so a completed form is connected to a defined response instead of becoming an isolated conversion number.

01 / ALIGN THE PROMISE

Align the promise

Connect the campaign message, audience intent, offer detail, and necessary proof.

02 / BUILD THE DECISION PATH

Build the decision path

Create a focused page with the agreed conversion action and minimal competing demands.

03 / TEST THE HANDOFF

Test the handoff

Verify form behavior, tracking events, confirmation, and the team receiving the response.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One campaign landing page, one audience, and one primary conversion action.

Expanded / ×1.8

Expanded scope

One page with multiple audience states, more proof or content depth, and a defined CRM handoff.

Complex / ×3.2

Complex scope

A complex landing experience with conditional content, approved experiments, and specifically scoped integrations.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Validate conversion completion and tracking, then assess qualified response rates against the agreed campaign objective.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A B2B campaign can send visitors to a page that explains one application, supplies relevant evidence, and routes a qualified inquiry to the right team.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Advertising spend or media management
  • Unlimited variants or experimentation
  • Platform fees and advanced integrations unless listed

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Will you create the campaign ads?

Ad creative is a separate DN Creative product unless it is expressly included in the brief.

Is A/B testing included?

A specific test plan, traffic requirements, variants, and decision rules must be included in the approved scope.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product