DOC.N.I.L.

COMMERCIAL SERVICES

COMMERCIAL SERVICES / WEBSITES + DIGITAL

Build a discoverable answer to the right question.

Search content becomes expensive when it targets traffic without considering customer intent or the company’s evidence. Strategy identifies useful questions and the pages needed to answer them.

What you receive Price this brief
FORCommercial Services
CAPABILITYWebsites + Digital
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

SEO + Content Strategy

Set a search-focused content and technical improvement plan.

  • 01

    Search-intent and content opportunity map

  • 02

    Prioritized page and topic architecture

  • 03

    Defined content briefs and linking plan

  • 04

    Measurement and implementation roadmap

02 / THE WORKING METHOD

Built to create
a useful change.

Each proposed page connects a genuine customer question, the evidence the company can provide, and its next useful step.

01 / MAP DEMAND AND INTENT

Map demand and intent

Review agreed search themes, customer questions, site structure, and available evidence.

02 / BUILD THE CONTENT ARCHITECTURE

Build the content architecture

Assign page roles, topic relationships, internal links, and content priorities.

03 / CREATE THE EXECUTION BRIEF

Create the execution brief

Define page briefs, ownership, technical dependencies, and a realistic review cadence.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One company site, one primary market, and a focused topic and page opportunity set.

Expanded / ×1.8

Expanded scope

Several offer groups or audiences with broader search research and content planning.

Complex / ×3.2

Complex scope

A multi-market or complex site with stakeholder input, larger content architecture, and phased execution priorities.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Review relevant search visibility, qualified visits, content quality, and completion of the priority page plan.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A specialist manufacturer can prioritize application and selection questions that fit real buying decisions rather than publishing unrelated high-volume topics.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Guaranteed rankings, traffic, or sales
  • Unlimited content writing and publication
  • Paid SEO tools, link purchases, or third-party placement fees

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can you guarantee first place on Google?

No. Search platforms control rankings; the work covers the agreed research, architecture, briefs, and implementation guidance.

Will you write all the articles?

The strategy includes defined briefs. Full writing, design, and publication are separate scopes unless stated.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product