DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / STRATEGY + POSITIONING

Know what your public presence is really saying.

Your experience may be strong while your website, profiles, and content tell three different stories. An audit identifies the contradictions before you spend on another shoot or campaign.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYStrategy + Positioning
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Personal Brand Audit

Find the gaps between how you show up and the opportunities you want.

  • 01

    Public-presence assessment

  • 02

    Positioning and proof-gap register

  • 03

    Prioritized improvement roadmap

  • 04

    Findings and decision workshop

02 / THE WORKING METHOD

Built to create
a useful change.

Each recommendation connects an observable public signal to a specific decision in the inquiry journey, so the output becomes a working brief rather than a generic score.

01 / OBSERVE THE JOURNEY

Observe the journey

Follow a prospect from discovery to inquiry and record where credibility or clarity drops.

02 / COMPARE THE SIGNALS

Compare the signals

Review positioning, proof, offers, and channel consistency against your intended audience.

03 / RANK THE NEXT MOVES

Rank the next moves

Separate quick corrections from structural changes and assign each recommendation a reason.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One person, one website, two public channels, and a findings workshop.

Expanded / ×1.8

Expanded scope

One brand, up to four channels, offer comparison, and a prioritized channel plan.

Complex / ×3.2

Complex scope

One public-facing brand with stakeholder interviews, multiple audience segments, and a staged improvement roadmap.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Agree a baseline for inquiry quality, message consistency, and completion of the highest-priority corrections.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A consultant whose website emphasizes general services can use the audit to identify where a specialist offer needs clearer evidence.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • New visual identity or website build
  • Paid-media buying or execution
  • Access to private accounts without agreed permission

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Do I need a complete rebrand?

The audit establishes that first. Some findings can be resolved through focused message and proof changes.

Will you make the changes?

Implementation is scoped separately, so you can choose which recommendations to commission.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product