DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / STRATEGY + POSITIONING

Make your expertise easier to choose.

Being known for everything makes it harder for the right audience to know when to call. This engagement defines the position, offer structure, and narrative your next phase needs.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYStrategy + Positioning
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Personal Brand Strategy

Give your expertise, story, and ambition a clear position in the market.

  • 01

    Audience and opportunity definition

  • 02

    Positioning and message architecture

  • 03

    Offer and proof priorities

  • 04

    Content pillars and activation roadmap

02 / THE WORKING METHOD

Built to create
a useful change.

The strategy links what you want to be known for with the evidence a buyer needs before taking the next step.

01 / FIND THE COMMERCIAL FOCUS

Find the commercial focus

Connect your expertise and ambition to the audience problems you can credibly solve.

02 / BUILD THE POSITION

Build the position

Define the promise, proof, boundaries, and message hierarchy behind the brand.

03 / TRANSLATE IT INTO ACTION

Translate it into action

Turn the strategy into content pillars, offer priorities, and a practical activation sequence.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One primary audience, one offer, and one strategy workshop.

Expanded / ×1.8

Expanded scope

Up to three offers, two audiences, and a content and channel roadmap.

Complex / ×3.2

Complex scope

One public-facing personal brand with management-team alignment and several commercial workstreams.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Use the approved position to evaluate message consistency, qualified inquiries, and offer clarity over an agreed review period.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A practitioner expanding into speaking can build a position that connects specialist experience, a defined talk, and evidence for event buyers.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Logo or identity production
  • Daily content creation and posting
  • A promise of audience growth or bookings

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can my current identity stay?

Yes. Strategy can guide the current identity unless the work establishes a specific reason to change it.

Is content production included?

The roadmap is included; writing, photography, design, and video are separately scoped.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product