DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / CONSULTING + OPERATIONS

Turn ambition into a working operating rhythm.

Good ideas compete for the same time. Coaching connects your positioning, offer, and weekly decisions so the next move has a reason.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYConsulting + Operations
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Brand + Business Coaching

Work through your offer, positioning, and next business decisions.

  • 01

    A concise growth constraint assessment

  • 02

    An offer and priority decision map

  • 03

    An experiment plan with review dates

  • 04

    A monthly action and decision record

02 / THE WORKING METHOD

Built to create
a useful change.

A decision ledger connects each experiment to what you learned, what changed, and what you will stop doing next month.

01 / CHOOSE THE CONSTRAINT

Choose the constraint

Review your offer, capacity, and current audience. Select one business bottleneck rather than starting a new initiative every week.

02 / RUN A SMALL EXPERIMENT

Run a small experiment

Define a practical offer, message, or workflow experiment with a clear decision date.

03 / BUILD YOUR CADENCE

Build your cadence

Review evidence, document the decision, and set the next actions with owners and dates.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One defined month focused on one offer and one primary growth constraint, with a coaching cadence agreed in the proposal.

Expanded / ×1.8

Expanded scope

One defined month coordinating several offers or audience segments and a shared experiment backlog.

Complex / ×3.2

Complex scope

One defined month supporting a public-facing brand and management team across more complex decisions and approvals.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Track agreed experiments completed, decisions made, and the chosen business indicator against its recorded starting point.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

Illustrative engagement

A consultant with three competing offers tests one clearer entry offer before investing in another full launch.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Done-for-you campaign execution
  • Legal, tax, or investment advice
  • Guaranteed revenue or audience growth

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Is this a course?

No. It is an agreed month of applied coaching around your business decisions, with materials and cadence scoped to the engagement.

Will you run my business for me?

Coaching supports your decisions. Hands-on implementation or ongoing management can be scoped separately.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product