DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / CONSULTING + OPERATIONS

Help the right people find the expertise you offer.

Your name may be visible while your services remain difficult to discover. We connect search intent, page clarity, and the technical signals that help a personal brand make sense.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYConsulting + Operations
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

SEO + Discoverability Consultation

Find practical search and content opportunities.

  • 01

    A search-intent and page opportunity map

  • 02

    A prioritized technical and on-page review

  • 03

    A service and expertise content plan

  • 04

    A measurement and implementation handoff

02 / THE WORKING METHOD

Built to create
a useful change.

A query-to-proof map pairs each target intent with the expertise, examples, and next step the page must make visible.

01 / MAP THE DISCOVERY PATHS

Map the discovery paths

Review how prospective clients describe their needs and where your site currently answers those questions.

02 / INSPECT THE FOUNDATIONS

Inspect the foundations

Check indexable pages, titles, descriptions, internal links, and available search performance evidence.

03 / PRIORITIZE THE FIXES

Prioritize the fixes

Build a sequenced content and technical recommendation plan with ownership and a way to monitor progress.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One project reviewing one personal brand website and one primary service or discovery goal.

Expanded / ×1.8

Expanded scope

One project covering several offers, audience intents, and a broader content opportunity map.

Complex / ×3.2

Complex scope

One project reviewing a public-facing personal brand with multiple properties or markets and management-team coordination.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Monitor agreed indexing, relevant query visibility, and qualified inquiry signals using the tools available to the project.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

Illustrative engagement

An independent advisor organizes expertise pages around client problems rather than relying only on a biography page.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Guaranteed rankings or search traffic
  • Paid media spend or ongoing content publishing
  • Technical implementation unless specified in the project

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can you guarantee the first page of Google?

No. Search platforms control rankings. The project improves the evidence, structure, and implementation priorities under your control.

Do I need analytics access?

It improves diagnosis. If performance tools are unavailable, recommendations identify which conclusions are observational and which need measurement.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product