DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / CAMPAIGNS + LAUNCHES

Turn a new chapter into a coherent launch.

A reintroduction needs more than a new announcement. The campaign connects your position, proof, channels, and calls to action so the audience understands what is changing.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYCampaigns + Launches
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Personal Brand Launch

Give your next service, program, or announcement a coordinated launch.

  • 01

    Launch narrative and campaign brief

  • 02

    Channel and asset roadmap

  • 03

    Release and approval schedule

  • 04

    Launch performance review framework

02 / THE WORKING METHOD

Built to create
a useful change.

The release sequence is planned around what the audience needs to understand at each step, rather than a single announcement day.

01 / FRAME THE CHANGE

Frame the change

Define the audience, offer, launch story, and evidence that makes it credible.

02 / SEQUENCE THE REVEAL

Sequence the reveal

Plan the assets, channel roles, timing, and inquiry path.

03 / COORDINATE THE RELEASE

Coordinate the release

Manage agreed rollout tasks, approvals, and early performance review.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One defined launch, one primary offer, and a focused channel plan.

Expanded / ×1.8

Expanded scope

One launch across several channels or audience groups with a wider asset and rollout schedule.

Complex / ×3.2

Complex scope

One high-coordination launch with management alignment, stakeholder approvals, and multiple release phases.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Agree launch objectives such as qualified inquiries, sign-ups, or offer-page engagement and review them against the baseline.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A practitioner entering a new market can introduce the position, supporting expertise, and a clear inquiry route in a planned sequence.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Advertising spend or guaranteed attention
  • Unlisted shoots, website builds, or press placement
  • Ongoing management after the agreed launch period

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.

Before we begin.

Is the creative production included?

The asset roadmap is included; the proposal identifies any writing, design, photography, or filming included in execution.

How long is the launch?

The release phases and support window are defined around the brief before work begins.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

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