DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / MANAGEMENT + PR

Prepare the response before the pressure chooses it.

High-pressure attention can expose gaps in facts, ownership, and approval. Monthly communications support creates a disciplined process for assessing issues and responding consistently.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYManagement + PR
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Personal Reputation + Crisis Communications

Coordinate messaging and response during a sensitive period.

  • 01

    Issue and stakeholder assessment

  • 02

    Approved message and response framework

  • 03

    Escalation and approval process

  • 04

    Communications decision log

02 / THE WORKING METHOD

Built to create
a useful change.

Facts, proposed statements, and approved statements are kept distinct so speed does not erase accountability.

01 / ASSESS THE EXPOSURE

Assess the exposure

Review agreed channels, known issues, facts, and stakeholder responsibilities.

02 / PREPARE THE RESPONSE

Prepare the response

Define message options, escalation rules, and who can approve publication.

03 / COORDINATE THE DECISIONS

Coordinate the decisions

Maintain an issue log and support the agreed communications cadence.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One billable month for one defined issue or focused reputation workstream with stated response windows.

Expanded / ×1.8

Expanded scope

One month involving several channels or stakeholders with prepared statements and structured escalation.

Complex / ×3.2

Complex scope

One month for a public-facing issue with management coordination, multiple audiences, and a specifically defined response arrangement.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Review response readiness, approval clarity, factual consistency, and the resolution of agreed communication tasks.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A public figure facing conflicting online descriptions can establish a verified fact base and a coordinated response process before choosing what to publish.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Legal representation or factual investigations
  • Guaranteed removal of lawful third-party content
  • Unlimited monitoring or emergency coverage outside agreed hours

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can you remove negative coverage?

Third parties control their content. The service does not guarantee removal or suppress legitimate criticism.

Is urgent support available?

Any urgent response window, staffing, and escalation coverage must be expressly agreed before reliance on it.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

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