DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / WEBSITES + DIGITAL

Keep the site aligned with the brand you are now.

A website can fall out of date before it visibly breaks. Monthly care manages a defined update backlog and checks the visitor paths that matter to your current work.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYWebsites + Digital
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Personal Website Care

Keep the personal brand website current and maintained.

  • 01

    Monthly update backlog

  • 02

    Agreed page and content changes

  • 03

    Checks on affected visitor journeys

  • 04

    Change log and next-month priorities

02 / THE WORKING METHOD

Built to create
a useful change.

The update log connects each change to the current brand priority, keeping maintenance connected to business use.

01 / PRIORITIZE THE CHANGES

Prioritize the changes

Review the update queue against offers, appearances, and content needs.

02 / MAINTAIN THE EXPERIENCE

Maintain the experience

Complete the agreed content and site updates within a defined monthly allowance.

03 / VERIFY THE ESSENTIALS

Verify the essentials

Check affected links, forms, pages, and key interactions after changes.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One billable month for a focused content-update queue on one supported website.

Expanded / ×1.8

Expanded scope

One month with a broader page backlog, more content coordination, and scheduled site reviews.

Complex / ×3.2

Complex scope

One month for a complex personal-brand site with multiple contributors and defined release coordination.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Review completion of agreed updates, functioning inquiry paths, and the currency of priority information.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A speaker can keep upcoming appearances, current talk topics, and media assets accurate through a planned monthly update queue.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Unlimited redesigns or new features
  • Hosting, domain, and third-party subscription charges
  • Unspecified emergency or round-the-clock support

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can you support any platform?

Platform compatibility and access are reviewed before accepting the engagement.

Is a redesign included?

Care covers the agreed update allowance. Structural redesigns and major new features require a separate scope.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product