DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / WEBSITES + DIGITAL

Write the path from interest to inquiry.

Your site needs to explain your value without forcing visitors through a biography first. This product builds page copy around the decisions a potential client or partner is making.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYWebsites + Digital
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Personal Website Copy

Write clear website messaging for a defined set of pages.

  • 01

    Page message framework

  • 02

    Copy for the agreed page inventory

  • 03

    Headlines, proof sections, and calls to action

  • 04

    Editorial handoff with placement notes

02 / THE WORKING METHOD

Built to create
a useful change.

Copy is organized around buyer questions and proof, making it easier to see where the brand still needs evidence.

01 / GATHER THE SUBSTANCE

Gather the substance

Interview for audience needs, useful proof, offer detail, and your natural voice.

02 / BUILD THE PAGE STORY

Build the page story

Set the message hierarchy and write the agreed pages around clear visitor questions.

03 / REFINE FOR USE

Refine for use

Review accuracy, calls to action, readability, and the fit between copy and page structure.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One focused page set for one primary personal-brand offer.

Expanded / ×1.8

Expanded scope

A multi-offer page set with audience-specific messages and a more detailed proof structure.

Complex / ×3.2

Complex scope

A broader public-facing site with stakeholder interviews, several offers, and coordinated page narratives.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Test whether a reader can identify the offer, relevance, credibility, and next action on each agreed page.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A consultant can lead with the client problem and method, then use biography and case evidence where they support the buying decision.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Website design or development
  • Unverified claims, fabricated testimonials, or legal advice
  • Unlimited pages, interviews, or revision rounds

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can you work with my current layout?

Yes. The scope can use the existing page structure or specify a new structure for a separate build.

Will you invent testimonials or results?

No. Claims and testimonials require real approved evidence supplied or verified during the work.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product