DOC.N.I.L.

PERSONAL BRANDING SERVICES

PERSONAL BRANDING SERVICES / WEBSITES + DIGITAL

Give your expertise a place that works.

A profile link should help someone understand your value and act. The website connects your story, offers, proof, and inquiry path in a coherent experience.

What you receive Price this brief
FORPersonal Branding Services
CAPABILITYWebsites + Digital
ENGAGEMENTProject based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS

Personal Brand Website

Turn your story, services, and work into a place people can act.

  • 01

    Site architecture and page plan

  • 02

    Responsive website design and development

  • 03

    Defined inquiry or booking connection

  • 04

    Launch checks and handoff notes

02 / THE WORKING METHOD

Built to create
a useful change.

Every page is assigned a visitor question and a next action before design begins, keeping the site purposeful as the brand expands.

01 / MAP THE DECISION

Map the decision

Define the visitor, the question they arrive with, and the next action for each page.

02 / BUILD THE EXPERIENCE

Build the experience

Develop responsive pages around approved content, visual direction, and usable navigation.

03 / TEST THE HANDOFF

Test the handoff

Check forms, links, metadata, and key device layouts before launch.

03 / SCOPE BEFORE PRICE

Three levels.
One clearly defined brief.

The rate-card scope factors are shown below. Client complexity is applied separately.

Focused / ×1

Focused scope

One personal brand, one primary offer, and a focused page set agreed before design.

Expanded / ×1.8

Expanded scope

A multi-offer site with a broader content structure and defined booking or email connections.

Complex / ×3.2

Complex scope

A public-facing brand site with complex content, stakeholders, and separately defined integrations.

04 / TUNE THE BRIEF

See how the scope
changes the investment.

A planning range using the same rate card as the full DOC N.I.L. calculator.

Client complexity and scope are separate factors. The written proposal confirms the level that matches your brief.

05 / THE ACCEPTANCE GATE

Know what good
looks like.

Test the agreed journeys from discovery to inquiry and establish a baseline for qualified conversions after launch.

ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT

ILLUSTRATIVE APPLICATION

A speaker can connect biography, talk themes, media proof, and an event inquiry path without asking visitors to assemble the story themselves.

06 / PRICE GUARDS

Protect the scope.
Protect the result.

Outside this product unless agreed.

  • Hosting, subscriptions, and paid integrations
  • Unlimited pages or revision rounds
  • Ongoing maintenance or legal-policy drafting

No hidden expansion.

The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.

8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.

Before we begin.

Can you connect my booking platform?

A defined connection can be scoped after checking the platform and access requirements.

Do I own the website?

The proposal identifies deliverable ownership, third-party licenses, hosting responsibilities, and handoff terms.

07 / CONNECTED PRODUCTS

Build the next part.

Separate products. Connected when the brief calls for them.

GOOD WORK STARTS WITH A CLEAR BRIEF

Define the next move.
Then make it happen.

Build a planning estimate Discuss this product