Review the content gaps
Compare current priorities and usable assets before choosing new production.
COMMERCIAL SERVICES / CONTENT PROGRAMS
Create a library that develops with the business.
Content production can become reactive when each month starts without a clear relationship between business priorities, existing assets, and the next capture session.
FORCommercial Services
CAPABILITYContent Programs
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
The Recurring Production Program
Run a defined recurring content production program.
- 01
Monthly production and topic plan
- 02
Agreed capture-session allocation
- 03
Defined finished photo and video deliverables
- 04
Asset manifest and next-period production notes
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
A gap-first planning cycle prioritizes the content the library is missing instead of repeating the most convenient production setup.
Plan the month
Agree the capture sessions, topics, and output quantities for the billing period.
Deliver and learn
Finish the approved assets and carry useful production notes into the next plan.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One month of a defined recurring photo and video production program.
Expanded scope
One expanded month with more topics, capture coordination, or output versions.
Complex scope
One complex production month serving multiple teams or locations; total months are entered separately.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Track delivery against the monthly asset plan, reuse suitability, and identified gaps for the next period.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
ILLUSTRATIVE APPLICATION
A company can plan recurring product demonstrations, staff imagery, and practical explanations around its actual release and communications schedule.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Social posting, media buying, and analytics management are separate.
- Unused production capacity does not roll over unless agreed.
- Extra sessions, supplier costs, and commercial usage extensions are separately scoped.
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Production fees do not automatically transfer copyright, grant perpetual usage, include talent rights, or permit AI training. Licensed use must name the media, term, territory, and licensee.
Before we begin.
How is this engagement scoped?
The rate is per month. One month of a defined recurring photo and video production program. The proposal fixes quantities, schedules, review rounds, and delivery specifications before work begins.
What is priced separately?
Social posting, media buying, and analytics management are separate. Unused production capacity does not roll over unless agreed. Extra sessions, supplier costs, and commercial usage extensions are separately scoped. Any change outside the approved scope is priced before it proceeds.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.