Set the mandate
Define which decisions the role owns, where it advises, how much capacity is available, and how success will be reviewed.
COMMERCIAL SERVICES / CONSULTING + OPERATIONS
Connect commercial ambition to operating capacity.
Marketing priorities and delivery capacity often live in different meetings. Fractional leadership gives the agreed business mandate a shared decision rhythm and accountable follow-through.
FORCommercial Services
CAPABILITYConsulting + Operations
ENGAGEMENTMonth based / scoped to your brief
01 / WHAT THE PRODUCT DELIVERS
Fractional Marketing + Operations Leadership
Provide defined senior leadership capacity across agreed business priorities.
- 01
A leadership mandate and decision-rights agreement
- 02
A shared priorities and capacity review
- 03
An executive decision and action record
- 04
A capability and continuity handover plan
02 / THE WORKING METHODBuilt to create
Built to create
a useful change.
A capacity-to-promise review brings demand generation and delivery readiness into the same decision, before a campaign creates work the operation cannot absorb.
Run the operating rhythm
Connect commercial priorities, delivery constraints, resource choices, and the current action portfolio.
Transfer the system
Maintain decision records, develop the internal owners, and document the cadence so the business is less dependent on individual intervention.
03 / SCOPE BEFORE PRICEThree levels.
Three levels.
One clearly defined brief.
The rate-card scope factors are shown below. Client complexity is applied separately.
Focused scope
One defined month of senior leadership capacity for one business unit or a focused marketing/operations mandate.
Expanded scope
One defined month coordinating several functions, a broader priority portfolio, and more stakeholder decisions.
Complex scope
One defined month supporting an enterprise or multi-site mandate with executive governance, complex approvals, and separately agreed capacity.
04 / TUNE THE BRIEFSee how the scope
See how the scope
changes the investment.
A planning range using the same rate card as the full DOC N.I.L. calculator.
05 / THE ACCEPTANCE GATEKnow what good
Know what good
looks like.
Review delivery of the agreed leadership cadence, decision closure, and mandate-specific operating indicators without implying guaranteed revenue or margin.
ILLUSTRATIVE APPLICATION / NOT A CLIENT RESULT
Illustrative engagement
A growing service company aligns its launch calendar, team availability, and client delivery commitments under one monthly decision cadence.
06 / PRICE GUARDSProtect the scope.
Protect the scope.
Protect the result.
Outside this product unless agreed.
- Unlimited executive availability
- Employment recruitment or permanent placement
- Implementation staff, travel, or third-party services unless stated
No hidden expansion.
The proposal confirms quantities, review rounds, locations, versions, and the service period. Additional work receives a written change scope before it starts.
8% G&A is additional. Third-party costs and applicable tax are confirmed separately. Estimates are planning ranges, not a booking or a guarantee of results.
Before we begin.
How is this different from interim leadership?
Fractional leadership provides an agreed share of senior capacity over a defined month. Interim leadership addresses a more concentrated role or transition mandate, typically scoped by week.
Can you lead marketing and operations together?
Yes, when the mandate, authority, time allocation, and internal ownership make that combined responsibility practical. The proposal defines the boundaries.
07 / CONNECTED PRODUCTS
Build the next part.
Separate products. Connected when the brief calls for them.
GOOD WORK STARTS WITH A CLEAR BRIEFDefine the next move.