SYSTEM / ACTIVE · ATLANTA / USA
PERSONAL BRAND / STRATEGY + WEBSITE + PHOTOGRAPHY
Athletic focus.
A clearer direction.
DOC N.I.L. supported Shay Lorjuste’s move toward bodybuilding and personal training through personal brand consulting, brand strategy, website work, and a personal branding photo shoot. The project connected her athletic identity with a clearer public presentation of her fitness direction.
The brief was to bring Shay’s athletic identity into a more deliberate personal brand as she worked toward bodybuilding and personal training. Brand strategy and project consulting helped connect the person, her fitness direction, and the way that story would be presented.
The personal branding session placed Shay in a training environment, using gym portraits and movement-led photographs to give the brand a visual connection to her athletic focus. The resulting image selection supported the personal brand’s presentation.
PERSONAL BRAND IMAGERY
Gym portraits and training imagery connect the personal brand to Shay’s athletic direction. The work gives the website and wider presentation an image library centered on the person behind the fitness offer.
The website brought that identity into a digital presentation under the name Shay Lorjuste Fitness. The archive records the project’s visual direction at the time.
THE PROJECT ARCHIVE
The historical presentation connects a personal image with a clear fitness identity and visible service paths. It is shown here as part of the project’s branding and website work.
Brand strategy, project consulting, photography, and website work came together around one direction: presenting Shay’s athletic identity as she developed her next chapter in fitness.
The project combined personal brand consulting, brand strategy, website work, and photography. These current products explain how a similar brief is scoped.
DN SOLUTIONS / STRATEGY + CONSULTING
Audience and opportunity definition, positioning and key messages, and a practical brand direction document. Project consulting connects the strategic choices.
See strategy + consulting scopeDN SOLUTIONS / WEBSITE
PERSONAL BRAND
Responsive layouts, clear service and contact paths, essential page metadata, launch checks, and an editing handover.
Explore the website productDN CREATIVE / PHOTOGRAPHY
Creative direction and a practical shot list, a planned photography session, and edited final images for the agreed channels.
See shoot scope + deliverablesThe proposal defines each project’s pages, session, image selection, review rounds, and deliverables.
YOUR NEXT CHAPTER